Children and teenagers in Israel are facing a new and dangerous reality. On the one hand, a market overflowing with countless tobacco and nicotine products from endless suppliers – in stores,
in chains, everywhere and at any time. On the other hand, tobacco and nicotine companies that spend huge amounts of money on marketing (overt and covert) that is aimed precisely at these ages with one clear, cruel goal – to create new addicts.
Promote relevant regulation, taxation and enforcement
Create and expand an applicable, innovative and insightful body of research
Continuously monitor tobacco and nicotine companies advertising and marketing channels
Share reliable and extensive information to both parents and professionals
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