Our story, just like our work, is a little different.
In 2016, the late Mr. Avinoam Aramony, Dr. Michal Hamo-Lotam and Ms. Shira Kislve founded Smoke Free Israel Initiative an NGO with an ambitious goal – to completely eradicate it by preventing children and teens’ initial exposure and experimentation with tobacco and nicotine products.
At the beginning, our radical and innovative approach was met with quite a bit of skepticism and raised eyebrows, but following the determined work of our small, diverse and highly professional team, we made progress quickly and today we are happy and proud to be the leading body in the field of smoking prevention in Israel.
For us, an Israel that is healthy and free from tobacco and nicotine products is not a distant utopian vision, but a necessary and life-saving goal that we strive for every day.