The Smoking Cessation Initiative (hereinafter: “the Initiative”, “we”) places great
importance on protecting the privacy of users of the website https://smokefree.org.il (hereinafter: “the Website”) and operates in accordance with the Protection of Privacy Law, 5741-1981, Amendment No. 13 to the Law, and the Privacy Protection
Regulations (Data Security), 5777-2017.
This policy explains how personal information is collected and processed through the use of the Website, and outlines your rights as a user.
- Collection of Information
When using the Website, information is collected in several ways:
- Forms and Mailings – When filling out contact forms, subscribing to newsletters, or participating in activities, details such as name, email address, and phone number may be collected. The data is stored in the Activetrail system for the purpose of managing communication with subscribers and generating various statistics.
- Cookies – The Website uses cookies for analysis, improving user experience, and proper operation. This includes, among others, the following systems: Google Ads Conversion (used to track clicks and conversions); Google Analytics (used to collect anonymous statistical data); WPML plugin (used to save the selected browsing language); Google Ads (used to store location data); view data collected through the Elementor system.
- Additional analytics tools used include: Facebook Pixel (used to track interactions on the Website for campaign effectiveness measurement); Google Tag Manager, which manages tracking tags; Web-View CDN / Google Fonts, which enable the loading of design resources.
- The Website uses security plugins to monitor traffic and prevent intrusions, which may store technical information in accordance with the privacy policies of the service providers.
Companies operating these services may collect general technical information such as IP address, access times, and browser information. You may change your cookie settings at any time through your browser settings.
- Use of Information
The collected information is used for the following purposes:
- Enabling use of the Website’s services and sending updates, subject to user consent.
- Improving and designing the user experience and tailoring content based on interests.
- Analyzing usage data for monitoring, performance improvement, and communication efficiency.
- Maintaining ongoing contact with target audiences and ensuring public transparency.
- Complying with legal requirements, including requests from authorized authorities.
- Disclosure of Information to Third Parties
The Initiative does not transfer personal information unless:
- It is required for proper operation (such as mailing services, server hosting, or system maintenance).
- A legal order or court order is received.
- It is necessary to protect legal rights or prevent harm.
- Anonymous or statistical information is shared that does not allow personal identification.
Some information may be stored on or transferred to third-party servers outside the borders of Israel (such as Google and Meta), subject to security procedures that comply with Israeli law and European Union standards.
- Information Security
The Website is operated using physical, organizational, and digital security measures in accordance with the Privacy Protection Regulations (Data Security), 5777-2017. The Initiative performs ongoing monitoring, access control, and communication encryption; however, absolute protection against unauthorized access cannot be guaranteed. Use of the Website constitutes consent to this calculated risk.
- User Rights
In accordance with the law and Amendment No. 13, any person is entitled to:
- Receive information regarding the types of data stored about them.
- Review their personal information.
- Request correction, updating, or deletion of incorrect or irrelevant information.
- Withdraw consent to receive future mailings.
Requests may be sent to the following email address: info@smokefree.org.il.
The Initiative undertakes to respond within 30 days from receipt of the request, in
accordance with the law.
- Cookies and Consent
Upon first entry to the Website, a notice regarding the use of cookies will be displayed. Through this notice, users may choose whether to allow non-essential cookies. If consent is not given, some Website functions may be limited.
- Privacy Officer
In accordance with Amendment No. 13, the Initiative examines whether it is required to appoint a Privacy Officer. In any case, a representative of the Initiative is responsible for handling privacy-related inquiries and can be contacted via the email address listed above.
- Changes to the Policy
The Initiative may update this policy from time to time to reflect regulatory or technological changes. The most recent update will be published on this page, and continued use of the Website constitutes acceptance of the updated version.
Last updated: October 2025
This policy is intended for all genders and is written in the masculine form for convenience only.
This document has been translated from Hebrew. In the event of any inconsistency or
ambiguity, the original Hebrew version shall prevail.