The Smoke Free Israel Initiative is a non-profit organization dedicated to preventing smoking among teens and youths. The initiative plays a central role in smoking prevention efforts in Israel, and as such it initiates collaborations on professional smoking prevention projects, cooperates with leading figures in the field, and enlists new organizations and institutions in activities aimed at preventing smoking among adolescents and youths. We see ourselves as a professional, informed and innovative center for preventative efforts.
Most smokers begin smoking
at the ages of 13 to 18
10% of the Israeli population will die prematurely of smoking-related causes
One in five Israelis smokes
Fostering a public debate about the State’s responsibility for public health in all that pertains to smoking and tobacco products
Promoting dedicated regulation aimed at preventing teens and youth from being exposed to and experiencing tobacco products
Changing accepted norms and behavior related to smoking and tobacco among teens and youths in at-risk populations, and changing tobacco’s public image
Dubi Bartuv is based in the worlds of management, finance and economics and has considerable experience working in government, public and business sectors. He has held a range of management positions that combined economics, finance and money management based on values and civic responsibility, combining leading themes in sustainability, environmentalism with a specialization in managing infrastructure projects at the national level. Partnering with the Smoke Free Israel Initiative and joining its executive committee was a natural move that stemmed from his own set of values.
Dubi began his career in the Accountant General's Division at the Ministry of Finance, where he specialized in communications and transportation and dealt mainly with BOT projects such as the Carmel Tunnels, the Trans-Israel Highway and accompanied international tenders to expand competition in Israel's cellular communications market.
After leaving the Ministry of Finance, Dubi held a range of management positions in companies and organizations that matched his interests and values: Director of Budget, Planning and Oversight at Pelephone Communications, VP of Finance and Economics at Moriah Jerusalem Development Corporation, VP of Finance and Operations at the Israel Association of Community Centers, a government organization specializing in civil society, and CEO of PSP Investments, the developer of the Gilboa Pumped Storage project, a project aiming to provide renewable green energy to the Israeli electricity market.
For the past four years Dubi Bartuv is CFO of the Israel Antiquities Authority, a statutory authority responsible for Israel's antiquities heritage, charged with its preservation, accessibility, and education for future generations, along a path compatible with the needs of the State's future development.
Dubi Bartuv holds a bachelor's degree in economics and political science from the Hebrew University of Jerusalem and an MBA from Tel Aviv University. He is married and a father of three, and lives in Ramat Rachel.
Maishi Schreiber currently owns a consulting, training and project development company. He has many years of experience in the social non-profit sector, starting with his work with youth groups, through managing a youth center and then a community center. Maishi worked for many years in the management of social projects, including establishing the Jerusalem Association of Community Centers, which later became the Community Administration Company. He was responsible for founding and directing the HR and training division of the Israel Association for Community Centers, and was one of the founders of the Haim Tzipori Center. Moshe served as Acting CEO of the Israel Association for Community Centers.
After an extensive career in the management in the social and community organization, Schereiber switched to financial consulting, and advised to consulting in the economic field and advised the Israel Land Development Company, Bank Leumi, Discount Bank and other economic entities, as well as municipalities, local councils, government corporations and private businesses.
Maishi was one of the founders of the Har Adar settlement and served during its early years as the head of the association that established the settlement.
Dr. Tal Elmaliach is a social activist, historian, and educator. He has founded and led many social initiatives, such as the Pardes Center of Education for Values, the Halutz Movement, and the Hochma Program at the University of Haifa. Tal is a faculty member in the Department of Jewish History at the University of Haifa and is active as a volunteer in many areas of civil society. Tal is the Chairman of the Executive Committee of the Smoke Free Israel Initiative since June 2020.
Mr. Avinoam Armoni is a management, strategy and resource development consultant for the academic, non-profit and philanthropic sectors in Israel. He has held leading positions in public administration and civil society, developed successful organizations focused on civil rights, education, and culture and the arts, and fostered corporate responsibility and collaborations between government, business and the non-profit sector. At present he is chairman of the executive committee of the Academic College of Tel Aviv-Yaffo. Among the many positions he has held in the past are: special advisor to Jerusalem Mayor Teddy Kollek, CEO of Beit Hatfutsot, Vice President for External Relations at the Hebrew University of Jerusalem, Director in Israel of the New Israel Fund, and founder and Chairman of the Yedid Association for Community Empowerment. He has chaired the boards of several organizations, including the Israel Association of Community Centers, the Jerusalem Khan Theatre, the Midot association, the Benei Brith therapeutic center for children, the Technological College of Beersheba, and MATI Jerusalem. Armoni also directed the Gilo Family Foundation, advised the Edmond J. Safra Foundation and today represents Gandel Philanthropy in Israel. Mr. Armoni holds an LL.B. degree from the Hebrew University of Jerusalem and certification as an attorney, as well as an MPA in public administration from Harvard University. He is married with three children and lives in Ramat Raziel.
Ms. Shira Kislev has extensive experience managing multi-sectorial projects in the non-profit sector. She was previously Vice president for research and development at Beterem – Safe Kids Israel, as well as representing the Ministry of Health in the European Child Safety Alliance – ECSA. Over the years, she has led national-level planning processes, including the construction of a national database in collaboration with the Ministry of Health and Central Bureau of Statistics. Ms. Kislev managed planning process of the National Action plan for child safety that encompasses 16 government ministries and associated organizations, and developed a strategic preventative plan for local authorities. She has extensive experience managing projects in the public and non-profit sectors, and has served as mentor on behalf of the World Health Organization in implementing child injury prevention programs in China, Austria, Australia and New Zealand (Mentor VIP). Shira also specializes in stage lighting design and was lighting designer for the Playback Theater. She studied in the MA program in stage lighting design from Tel Aviv University. Ms. Kislev is married and lives in Ramat Gan.
Dr. Michal Hemmo-Lotem is a pediatrician, specializing in medical innovation and in leadership and management in the digital environment. She is a serial entrepreneur and a leader in the public and non-profit sector in Israel. She found the Beterm – Safe Kids Israel organization and served as its first CEO. She is also a founder of the JDC Institute for Leadership and Governance and was involved in the establishment and management of multiple organizations, including the Midot association, NPTech, Round Up, Clinic Plus, Women Wage Peace, and many others. Dr. Hemmo-Lotem teaches leadership and impact in various forums, mentors impact entrepreneurs in the fields of medicine and health and former Vice President for Innovation at the Sheba Medical Center. She is married to Dr. Zahi Lotem, also a pediatrician, and has six children.
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